Live proving ground
Our own site as the proving ground
We run Advertise Everywhere methods on nysirfixalot.com and publish score progress over time — not the private playbook. Outcomes visible. Recipe stays in-house.
Subject site: nysirfixalot.com
Before we started
40
Pre-program baseline (mid-30s–mid-40s → published as 40)
Latest score
86
Aug 17, 2026
Change
+46
8 verified improvements counted (details private)
Score progress chart
Updates automatically on every lab scan. Gains annotate the chart; the table below shows what moved — pillar gains and verified improvement counts only (not the playbook).
Evidence composite
40→86 (+46)
6 automatic checkpoints
What moved the score
Automatic before → after attributions when evidence rose between scans.
| When | Score | Change | What drove it |
|---|---|---|---|
| Aug 17, 2026 | 46 → 86 | +40 |
GEO rescan — evidence 86 (was 46) |
| Aug 17, 2026 | 86 → 46 | -40 | GEO rescan — evidence 46 (was 86) |
| Aug 10, 2026 | 84 → 86 | +2 |
GEO rescan — evidence 86 (was 84) |
| Aug 10, 2026 | 83 → 84 | +1 |
GEO rescan — evidence 84 (was 83) |
| Aug 8, 2026 | 40 → 83 | +43 |
Current evidence composite after redesign + GEO program (live scan) |
Latest pillars (high level)
Categories only — not the checklist of how we move each one.
Crawl / reachability
100
Strong
Entity / About
100
Strong
Schema markup
100
Strong
Answer content
100
Strong
Authorship / E-E-A-T
100
Strong
Comparison / buyer intent
85
Strong
Citation readiness
100
Strong
Public milestones
Customer-safe updates — what changed in the world, not how we did it.
August 17, 2026
Score +40 → 86
Evidence composite moved from 46 to 86 (+40). Biggest pillar gains: Comparison / buyer intent (5 → 85); Authorship / E-E-A-T (21 → 100); Crawl / reachability (22 → 100). 8 verified improvements counted on this scan (details stay private). Methods stay in-house — this page shows outcomes only.
August 8, 2026
Public proof lab opened
We opened this page so prospects can watch progress over time — outcomes only, not the playbook.
June 15, 2026
Local inclusion playbook active
Program now tracks Google Business Profile, NAP directories, LocalBusiness schema, service-area pages, third-party citations, and Search Console indexing — the signals AI uses to include local businesses in recommendations.
March 1, 2026
Redesign + GEO program underway
Ground-up site work and visibility improvements shipped on nysirfixalot.com. Methods stay private; public checkpoints show the score climb.
November 1, 2025
Pre-program baseline
Starting evidence composite was in the mid-30s to mid-40s range. We publish 40 as the official before score — thin entity/schema/answer signals, not ready for AI recommendations.
This is the model we sell
Ground-up site we control, then steady GEO + SEO gains — measured in public, methods kept private. Want the same program for your brand?