Live proving ground
Our own site as the proving ground
We run Advertise Everywhere on nysirfixalot.com in public. You see the scores climb. The playbook stays private.
Subject site: nysirfixalot.com
The goal
Get named when people ask ChatGPT, Perplexity, or Gemini for businesses like yours.
We track that with two scores — not one. First we make the site ready to be cited. Then we earn real AI mentions. High ready + low mentions is normal early. That gap is what the program closes.
1 · Site ready
91
/ 100
Foundation strong
Pages, schema, and listings are in place so AI can cite you.
Started at 40. Change +51. This is the foundation we control on the site.
2 · AI mentions
38
/ 100
Rarely named
Normal early on — this is the climb clients buy.
ChatGPT
45
Perplexity
30
Gemini
40
This rises slower — reviews, directories, press, and time. Not a fake overnight 90.
Why a high “site ready” is good
Without a strong site, AI has nothing trustworthy to quote. Getting site ready into the high 80s–90s means the foundation is done. Mentions can grow from a real base — not from hype.
What’s next
Near-term site-ready target: 95/100 (about 4 points of open work left). AI mentions climb as we earn more real listings, reviews, and editorial mentions — then re-score. Methods stay private; results show here.
Score progress chart
Updates automatically on every lab scan. Gains annotate the chart; the table below shows what moved — pillar gains and verified improvement counts only (not the playbook).
Site ready over time
40→91 (+51)
Foundation score only — AI mentions are tracked separately above.
9 automatic checkpoints
What moved the score
Automatic before → after attributions when evidence rose between scans.
| When | Score | Change | What drove it |
|---|---|---|---|
| Oct 18, 2026 | 86 → 91 | +5 |
GEO rescan — evidence 91 (was 86) |
| Aug 17, 2026 | 46 → 86 | +40 |
GEO rescan — evidence 86 (was 46) |
| Aug 17, 2026 | 86 → 46 | -40 | GEO rescan — evidence 46 (was 86) |
| Aug 10, 2026 | 84 → 86 | +2 |
GEO rescan — evidence 86 (was 84) |
| Aug 10, 2026 | 83 → 84 | +1 |
GEO rescan — evidence 84 (was 83) |
| Aug 8, 2026 | 40 → 83 | +43 |
Current evidence composite after redesign + GEO program (live scan) |
What’s strong on the site
High-level categories only — not the private checklist.
Crawl / reachability
100
Strong
Entity / About
100
Strong
Schema markup
100
Strong
Answer content
100
Strong
Authorship / E-E-A-T
100
Strong
Comparison / buyer intent
85
Strong
Citation readiness
100
Strong
Public milestones
What changed in the world — not how we did it.
October 18, 2026
Score +5 → 91
Evidence composite moved from 86 to 91 (+5). 12 verified improvements counted on this scan (details stay private). Methods stay in-house — this page shows outcomes only.
August 17, 2026
Score +40 → 86
Evidence composite moved from 46 to 86 (+40). Biggest pillar gains: Comparison / buyer intent (5 → 85); Authorship / E-E-A-T (21 → 100); Crawl / reachability (22 → 100). 8 verified improvements counted on this scan (details stay private). Methods stay in-house — this page shows outcomes only.
August 8, 2026
Public proof lab opened
We opened this page so prospects can watch progress over time — outcomes only, not the playbook.
June 15, 2026
Local inclusion playbook active
Program now tracks Google Business Profile, NAP directories, LocalBusiness schema, service-area pages, third-party citations, and Search Console indexing — the signals AI uses to include local businesses in recommendations.
March 1, 2026
Redesign + GEO program underway
Ground-up site work and visibility improvements shipped on nysirfixalot.com. Methods stay private; public checkpoints show the score climb.
November 1, 2025
Pre-program baseline
Starting evidence composite was in the mid-30s to mid-40s range. We publish 40 as the official before score — thin entity/schema/answer signals, not ready for AI recommendations.
This is the model we sell
Make the site ready. Earn the mentions. Measure both in public. Want the same program for your brand?